The leaves are turning, pumpkin spice lattes are everywhere, and gifting season is officially underway. Fall isn’t just about cozy vibes — it’s also when consumer behavior shifts in big ways. Searches for “fall gift ideas” spike by 150% between September and November (Google Trends), and 70% of shoppers start holiday shopping before November 1 (NRF, 2024). That means right now is prime time for seasonal discovery.

Here are the trends shaping Fall 2025 gifting — and how brands and consumers alike are leaning into them.

🔥 Cozy Kits Take Center Stage

Think blankets, candles, and teas. Searches for “self-care gift box” rose by 68% year-over-year. Consumers are craving comfort, and cozy kits are delivering.

🎁 Limited Editions = Big Wins

Seasonal exclusives like pumpkin spice, apple cider, or “fall-only” flavors are selling fast. Limited releases create urgency — and when they’re bundled as gifts, they feel extra special.

🧘 Self-Care Isn’t Slowing Down

After years of growth, self-care is still booming. Gifting is no longer about materialism — it’s about wellness. The self-care industry is projected to grow 25% year-over-year through 2027. That translates directly into gift boxes filled with bath bombs, teas, or skincare.

🌍 Sustainability Matters

Consumers are increasingly shopping with values in mind.  60% of Gen Z and Millennials prefer brands with sustainability-focused packaging. Expect to see recycled, reusable, and locally sourced products topping fall gift lists.

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🍂 Want to send a little fall magic without leaving your couch? Check out what’s trending in the Gesture app →