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Campus & Gen-Z Life
Gratitude That Stays: How Universities Can Strengthen Student Belonging Through Holiday Gifting
When students head home for the holidays, connection often fades — but it doesn’t have to. Holiday gifting helps universities sustain belonging. Schools using Reach360 EDU saw higher engagement, up to 15% better retention, and lasting student loyalty.
Ariel Infante
November 4, 2025
Beauty & Wellness
How Gesture Partnered with a Small Business to Curate the Perfect Self-Care Box
Ariel Infante
October 28, 2025
CPG & Gifting Culture
How Brands Can Win Holiday Shoppers with Product Sampling
Holiday ads overwhelm shoppers — 38% ignore them. Sampling cuts through: 81% buy after trying a product, with 25–30% conversion vs. ads’ 3%. During the holidays, 35% try new brands. Sampling boosts discovery, loyalty, and ROI — turning free trials into future fans.
Ariel Infante
October 14, 2025
CPG & Gifting Culture
The Psychology of Surprise & Delight: Why Gifting Creates Loyalty
Unexpected gifts trigger joy and loyalty. Psychology and data show surprise boosts engagement — like a 25% rise in loyalty and 12% higher enrollment yields. When brands or schools pair thoughtful gifting with data, they build lasting emotional connections.
Ariel Infante
October 14, 2025
Campus & Gen-Z Life
Why Fall is the Perfect Time to Plan Next Year’s University Welcome Kits
Universities that plan personalized welcome kits in fall see higher enrollment yields—up to 15%. Branded swag, notes, and useful items build belonging and excitement. Early planning locks in better pricing and design for a competitive admissions edge.
Ariel Infante
October 9, 2025
CPG & Gifting Culture
Fall 2025 Gifting Trends: Cozy, Clever, and Clickable
Discover Fall 2025 gifting trends: cozy kits, limited editions, self-care gifts & sustainable picks shoppers love this season.
Ariel Infante
September 30, 2025
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