Today’s college students are redefining gifting culture—and it’s beautiful.

Gen Z gifting is rooted in spontaneity. It’s emotional, casual, and expressive. They’re not waiting for birthdays or Valentine’s Day. They’re sending flowers after someone aces an exam. Lip gloss before a night out. Wine when a friend says “I had the worst day.”

This shift reflects deeper emotional expression in Gen Z. It’s authentic. And with platforms like Gesture, it’s easy to act on impulse and send something in seconds.

Brands tapping into college student trends through Reach360 have a powerful opportunity: become the product that turns feelings into action.

Be remembered through emotion—not just ads.

You in?

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