Holiday ads overwhelm shoppers — 38% ignore them. Sampling cuts through: 81% buy after trying a product, with 25–30% conversion vs. ads’ 3%. During the holidays, 35% try new brands. Sampling boosts discovery, loyalty, and ROI — turning free trials into future fans.

Unexpected gifts trigger joy and loyalty. Psychology and data show surprise boosts engagement — like a 25% rise in loyalty and 12% higher enrollment yields. When brands or schools pair thoughtful gifting with data, they build lasting emotional connections.

Discover Fall 2025 gifting trends: cozy kits, limited editions, self-care gifts & sustainable picks shoppers love this season.

Gen Z trusts experiences over ads. Product sampling builds authentic connections, boosts purchase intent up to 30%, and fuels social sharing. Thoughtful, targeted sampling (like with Reach360) turns small packages into big ROI.

It's pretty self-explanatory: we're in a new era of CPG emotional branding. New level of engagements have been unlocked, and we're at the forefront.