Not Just Products: How CPG Brands Can Deliver Emotion

Not Just Products: How CPG Brands Can Deliver Emotion

May 30, 2025
We’re in a new era of CPG emotional branding—where the product is the vessel, and the feeling is the experience.

Think about it: wine isn’t just wine. In the right moment, it’s comfort. Celebration. Forgiveness. The same applies to a candle, a gloss, a bouquet. It’s not about what it is, but about what it says.

With Reach360, brands can unlock emotional utility by inserting themselves into meaningful touchpoints. Want to become someone’s go-to for “I miss you” gifts? Or “you crushed it” drops?

We make that possible. Through Gesture, CPG brands become part of emotional moments, not just digital shelves.

The result? A product experience that sticks.

Ariel InfanteAriel Infante
Ariel Infante
Data and Integration Ops Engineer who keeps systems running smoothly and data flowing cleanly. Big fan of automation, clever fixes, and all things backend. Outside work, I’m probably gaming or nerding out on how game mechanics relate to real-world tech.