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CPG & Gifting Culture

Fall 2025 Gifting Trends: Cozy, Clever, and Clickable

CPG & Gifting Culture

How Freebies Build Gen Z Brand Love (And Conversions)

Campus & Gen-Z Life

5 Welcome Kit Ideas That Make Students Say “I’m In!”

Campus & Gen-Z Life

Student Engagement in the Enrollment Cliff Era: Why Intentional Touchpoints Matter More Than Ever

CPG & Gifting Culture

Not Just Products: How CPG Brands Can Deliver Emotion

Occasions, Redefined

Tiny Gestures, Big Feelings: The Psychology of Micro-Connection

Beauty & Wellness

Beauty as a Love Language: Why Lipstick Can Say “I Care”

Campus & Gen-Z Life

Gen Z Doesn’t Gift Like Their Parents - Here’s Why That’s a Good Thing